Understanding the Three Most Popular Car Paint Colors
The Science of Colors in Automobiles
There are some colors that surge to popularity, and then wane almost as quickly as they came on the scene. Remember the champagne colored vehicles from the early 2000’s? There’s actually a good reason that manufacturers pushed for these colors. More on that in a little bit.
There are three colors that make up about half of all automobiles out there. These three colors are chosen for specific reasons, and they have withstood the test of time. Here’s what you should keep in mind whenever you see them.
White Colored Automobiles
One of every 5 cars on the road is white. As new cars roll of the line, 20% of them are painted white. Aside from the timelessness, the purity, and the beauty, there are two reasons white is chosen this often. First, it’s cool to the touch. White reflect while darker colors absorb. As sunlight hits your white car, it will heat up much less than if you had a darker colored vehicle. Second, white hides nearly all dirt. With the exception of road grime, which can cause big issues, especially in our Montana winters, most dirt won’t show up very well on a white vehicle.
Silver Colored Automobiles
Trailing just behind white, Silver is an incredibly popular color holding 18% of the vehicles on the road. Silver, it turns out, has a deeper psychological connection for its popularity than does white. While it is still a lighter color, it won’t heat up as much in the summer, and it hides dirt well, the real reason that silver is popular is because people associate that color with technology, speed, and class. Silver is sleek, it’s trim, and it’s fancy. While a white car may seem basic, the exact same car in silver is exotic.
Black Colored Automobiles
Black was once the most popular color. When Henry Ford’s first cars were rolling off the line, he once famously stated that customers could have it in “any color so long as it is black.” Every vehicle made was black (the reason: black paint dried faster and he could produce vehicles faster). Today black is still a popular choice with one of every 8 cars produced in black. Black gets hot in the summer. It shows dirt terribly. Modern technology means it doesn’t dry faster. So why is it popular? Because black is luxury. There is no other reason other than black symbolizes luxury, and people want luxury.
Car colors ebb and flow, but the three most popular have been the most popular for decades now. Even when manufacturers try to change that with a champagne colored car (a color that hides just about all dirt that can get on it), people still flock back to these three.
Big Sky Collision Center Paints Automobiles
It doesn’t matter if you have a popular car color, or a terrible one, if it needs repainted, Big Sky Collision Center paints cars in Billings, Montana. As we strive to be the best collision repair shop in Montana, we make sure to have the expertise to do the job right.
Need a paint job? Give us a call at 406-259-6328.