Creating Your Personal Leadership Brand
5 Steps to a Better Leadership Brand
The last time you made a purchase, what influenced your decision to choose one brand over another? When it comes down to it, the product itself was largely the same as the competing brand, but one of them was more desirable.
The reason is that one brand has done a great job with their brand identity. It can be that you like the look, the feel, the association with quality, or even the social responsibility that comes with that particular brand.
When you’re developing yourself as a leader, you form a personal leadership brand. That brand identity precedes you, and shapes how people will react to you. Starting out, you get a blank slate. If you have been in a leadership position for a while, you may have some work ahead of you to create a new, and better, leadership brand.
5 Step Process to Creating Your Personal Leadership Brand
With the right investment, and willingness to grow, your brand can take on whatever form you want it to be.
Develop Your Values
At the very heart of every organization, and it should be at the heart of every individual, is their mission vision, and values. These values will end up shaping everything about who you are and what you do throughout life and your career. You need to choose who you are, and what you stand for. For instance, Big Sky Collision Center has a value of uncompromising integrity.
Know Where You are Now
Your current brand is where you are now. It’s not who you were in the past, it’s not where you want to be in the future. In other words, how do people perceive you at this moment in time? This can be tricky to do from your own perspective, so now is the time to open up to others and make yourself vulnerable. Ask teammates, family, and superiors what they see as your strengths and weaknesses.
Choose Your Path
Your path, also called your vision, is where you want to be. What kind of leader do you want to be? Where do you see yourself in 12 months? What kind of results do you want to have obtained? Determine what impact you want to make, and who will be the beneficiary of your efforts. Honing in on your vision will help you be able to say “no” to things that aren’t in line with helping you achieve your goal.
Create a Mission Statement
You have your values and your vision. Your mission statement is essentially the roadmap of how you will use those values to help you achieve your vision. It also defines the answers to who you are, what you stand for, and how you function. This statement doesn’t have to be huge and elaborate. It can be as simple as Sir Richard Branson’s that says, “To have fun in my journey through life and learn from my mistakes.”
Live the Brand Every Day
One of the best ways to make sure nobody will ever trust you is to live an inconsistent life. Share your mission, vision, and values with your colleagues. Keep them written and review them regularly (changing and adapting them as needed). Ask for feedback and work on your areas of weakness. Live life as though every action, moment, and thought is working for or against your personal leadership brand.
Big Sky Collision Center Fixes Cars
Here at Big Sky Collision Center, we like to say that we train leaders; we just happen to be good at fixing cars. Everyone that has a hand in the auto body repair process has had the opportunity to grow themselves as a leader. The result is that you get expert repairs on your vehicle.
Need to make an appointment for hail damage repair or collision repair? Give us a call at 406-259-6328 and we will get you on the schedule.